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A Complete Guide To Shop Signage

Photo by Gabriella Clare Marino on Unsplash

If you are looking to make an impact on a budget, then professional shop signage is a great choice. The right shop signage can revolutionise the way you do business, providing a low-cost but highly effective way to boost brand awareness, attract new customers, and guide people into your store,

If you are new to the wonderful world of shop signage, then the below guide will tell you everything you need to know.

What is shop signage?

Shop signage refers to a graphic display that is designed to communicate a message to a target audience. Known as one of the least expensive forms of marketing, shop signage acts as a point of interaction between your business and its customers. It could be the difference between a customer walking into your shop vs. straight past it.

What are the different types of shop signage?

Shop signage can be used both inside and outside of the premises, with many different sizes and styles to choose from, including:

  • Digital signage
  • Outdoor signage
  • Informational signage
  • Persuasive signage
  • AA-compliant signage
  • Mats

You can find some of the best signs in the business at the Bristol Signman, which you can customise to your liking to get the exact look you want that will attract customers.

What is the purpose of shop signage?

There are 3 main purposes of shop signage, all of which can help to improve your business, drive footfall to your shop and increase sales.

1. To advertise your business

First and foremost, shop signage can be used to advertise your business and increase awareness of your brand, adding more credibility to your name. Billboards are one of the most common types of signs that are used outdoors and are highly effective at attracting passers-by and getting people talking about your brand.

Shop signage can also be used to promote your products and services and give people more information about what you offer as a business.

2. To attract customers

Shop signs offer one of the most effective ways to attract shoppers and help people to find your business. They can also be used to engage with potential customers and encourage them to come in and see what products you offer.

3. To direct customers

Once inside your shop, signage can be used to great effect to help shoppers navigate the space and find what they need. This can help to deliver a better shopping experience. Shop signage can also be used to create themed-product displays and to break your stop down into different areas.

What are the main benefits of shop signage?

There are multiple benefits to investing in shop signage for your business, including:

  • It’s a cost-effective marketing tool
  • It can be used to effectively communicate with your customers
  • It can help people navigate your shop
  • It can boost sales
  • It can improve the overall customer experience

How to choose the right shop signage for your business

All of the above being said, if you don’t choose the right signage for your business, it can do more harm than good and end up putting people off coming into your stop. To make sure that your shop signs attract customers and drive sales, follow the below tips:

Be specific

To avoid confusion and to make sure you are getting the most out of your shop signs, make sure that you are specific in your choice of details. For example, you could include specific product information or create a location-based sign.

Keep it simple

If you over-complicate your signs, then this can confuse and even irritate shoppers. Instead, keep your signs simple, both in terms of graphics and wording. Ideally, your sign should be able to convey the intended message in as little as 5 seconds. If it cannot, then you need to simplify things or create more than one sign.

Always include a call to action

If you want your shop signage to act as a form of advertising, then you need to include a call to action. This helps to communicate with the customer about what they should do next. For example, advertising that if they sign up for your email newsletter, they can get 10% off their purchase is a great way to lure in customers. A sign without a call to action is effectively pointless.

Make sure it is legible

It goes without saying that any shop signs that you create must be legible, as in they must be easy to read. Many business owners are tempted to use fancy fonts to create visual interest, but this can end up having the opposite effect and confusing customers.

Written by Marcus Richards

Photo by Susanne Plank from Pexels

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